Fields Nominations Results

Communication

Communicating with Owners

Effective communication is the foundation of strong owner relationships. Regular updates and open dialogue ensure owners feel valued and connected to your stable. Here are strategies and tips to keep your owners informed and engaged:

Two Types of Communication

1. Individual Horse Updates

Keep owners informed about their specific horses with regular, personalised communication:

  • Training Updates: Share weekly progress reports on the horse’s preparation and fitness levels.
  • Trial and Race Notifications: Inform owners in advance about when their horse will be trialling or racing.
  • Performance Reviews: Provide detailed insights after races or trials, including your thoughts on how the horse performed and next steps.

Recommended Tools:

  • MiStable: A platform designed for trainers to send updates via text, email, or app notifications, complete with photos and videos.
  • Stable Hub: Another great tool for managing owner communications and streamlining updates.

2. General Stable Communication

Share broader updates to keep all owners connected to your stable’s activities:

  • Monthly Updates: Use simple tools like MiStable or Stable Hub to send engaging updates about recent results, upcoming races, and stable news. Other affordable and user-friendly options include Mailerlite or Moosend for creating and sending professional newsletters.
  • Social Media: Post public updates showcasing your stable’s successes and activities.
  • Event Announcements: Inform owners about upcoming open days, sales, or other key events.
  • Facebook Groups: Set up a private Stable Owners group to share informal updates, foster a sense of community, and keep everyone connected.

Recommended Tools:

  • MiStable: A platform designed for trainers to send updates via text, email, or app notifications, complete with photos and videos.
  • Stable Hub: Another great tool for managing owner communications and streamlining updates.
  • WhatsApp or Facebook Messenger: Use group chats for quick updates or event reminders.

Use Multiple Channels

  • Emails: Best for detailed updates and official communications.
  • Group Chats: Ideal for real-time updates and sharing photos or videos.
  • Social Media: Great for celebrating successes and promoting your stable publicly.
  • Phone Calls: For highly personalized updates or discussing sensitive matters.

Make Updates Personal and Transparent

  • Tailored Updates: Focus on individual horses and what matters most to their owners.
  • Be Honest: Share both the highs and the challenges, offering solutions where needed.
  • Express Gratitude: Regularly thank owners for their trust and involvement in your stable.

Leverage Visual Content

  • Share photos and videos of their horses during training, grooming, or on race days.
  • Create video messages to add a personal touch to updates.
  • Use tools like Canva for visually appealing newsletters and social media posts.

Foster a Feedback Loop

  • Encourage Input: Invite owners to share their preferences and feedback.
  • Surveys: Use quick surveys to gauge owner satisfaction and gather ideas.
  • Act on Feedback: Show owners you value their input by making improvements where possible.

By balancing individual updates with general communication, you can build trust, keep owners engaged, and foster long-term loyalty. Leverage the recommended tools to streamline your efforts and ensure every owner feels connected and valued.

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