Retain Owners

Retaining and Expanding Ownership

Building lasting relationships with owners is vital for the growth and sustainability of your stable. The Next Gen program provides valuable opportunities to foster these connections by offering unique benefits and incentives. By fostering loyalty and encouraging reinvestment, you can create a thriving ownership base that supports your success. Here are strategies to retain current owners and inspire them to expand their involvement:

Strengthen Owner Loyalty

• Regular Communication: Keep owners informed with updates on their horses, stable activities, and racing plans. Personalised messages go a long way in making owners feel valued.

• Celebrate Milestones: Recognise achievements, both big and small, such as a horse’s first win or participation in a major race. Share photos, videos, or gifts to commemorate these moments.

• Offer Exclusive Perks: Provide benefits like stable tours, meet-and-greets with staff, or exclusive insights into training plans. For example, trainers can schedule quarterly open days or short video updates to make these perks accessible and manageable. These experiences deepen the connection between owners and your stable.

Encourage Reinvestment

• Promote Next Gen Opportunities: Highlight how reinvesting in Next Gen-eligible horses unlocks valuable bonuses and incentives, making ownership even more rewarding.

• Showcase Syndication Benefits: Emphasise how shared ownership reduces costs and increases accessibility, encouraging owners to buy additional shares.

• Provide Incentives: Offer discounts, bonus shares, or special recognition for owners who invest in multiple horses. For example, you could create a 'Top Supporter' feature in newsletters or provide framed photos for owners who reinvest.

Foster a Sense of Community

• Owner Appreciation Events: Host gatherings such as BBQs, open days, or race day meet-ups to strengthen bonds among owners.

• Create Online Communities: Set up private Facebook groups or WhatsApp chats for owners to connect, share updates, and celebrate their horses’ journeys. These platforms can foster camaraderie by allowing owners to share photos, updates, and race day experiences.

• Acknowledge Contributions: Highlight owners’ involvement on social media or in newsletters to show your appreciation and inspire others to join.

Provide Exceptional Service

• Be Accessible: Ensure owners know how to reach you and respond promptly to their questions or concerns.

• Personal Touches: Tailor updates and interactions to each owner’s preferences, such as sending video updates for those who enjoy visual content or providing detailed race analyses for data-driven owners. This personalised approach helps strengthen relationships.

• Act on Feedback: Regularly gather input from owners and demonstrate that their opinions shape the stable’s approach.

By prioritising exceptional service, fostering community, and encouraging reinvestment, you can retain your current owners and inspire them to grow their involvement in your stable. These efforts not only strengthen your relationships but also build a foundation for long-term success.