Fields Nominations Results

Building your owner base

Building Your Owner Base

Attracting new owners is vital for growing your stable and securing long-term success. The Next Gen program offers exciting opportunities to bring first-time owners and younger demographics into the sport. Use the strategies and tools below to connect with potential owners and expand your network.

Strategies for Attracting New Owners

Leverage Your Existing Network

  • Ask for Referrals: Reach out to current owners and ask if they know anyone interested in getting involved. Personal recommendations are a powerful way to grow your ownership base.
  • Offer Incentives: Encourage referrals by offering rewards, such as stable tours, discounted fees, or branded merchandise for owners who bring in new participants.

Social Media Campaigns

  • Promote Ownership Benefits: Share posts highlighting the excitement of ownership, affordable syndication options, and Next Gen bonuses.
  • Use Clear Calls to Action: Posts like, “Interested in owning a racehorse? Message me to learn how easy and affordable it can be!” invite engagement.
  • Showcase Success Stories: Highlight the experiences of your current owners to inspire others to join in.

Community Outreach

  • Attend Local Events: Join community or racing club events to connect with potential owners face-to-face.
  • Promote at Race Days: Host a casual BBQ or set up a gazebo or use informal conversations during race days to share information about ownership opportunities.
  • Collaborate Locally: Partner with businesses or community groups to co-host events or promote your stable. For example, invite the local rugby or cricket team to your open day to introduce them to the excitement of racing and ownership.

Making Ownership Approachable

Simplify the Message

  • Avoid jargon and focus on the fun, excitement, and simplicity of owning a share in a horse.
  • Create easy-to-understand materials that explain ownership options, costs, and benefits.

Promote Affordability

  • Break down syndication costs into simple terms to show how accessible ownership can be.
  • Highlight how shared ownership reduces costs while providing the full thrill of being involved in racing.

Showcase Next Gen Opportunities

  • Explain how Next Gen bonuses (such as the $50,000 Harness Million bonus and 2YO Second Start bonuses) add extra value for owners.
  • Reassure new owners that you’ll guide them through the process step-by-step.

Tools and Resources for Attracting New Owners

Social Media Content Ideas

  • Posts highlighting syndication benefits with clear calls to action.
  • Tips on creating engaging posts about your stable and its successes.

Marketing Materials

  • Flyers or brochures with concise information about your stable and ownership opportunities.
  • Access to the Next Gen yearling collection booklet to inspire potential owners.

Hosting Events

  • Use open days as a chance to showcase your stable and introduce potential owners to the sport.
  • Organize casual opportunities to meet potential owners during race days or yearling parades.

Take the First Step

Sign up for Next Gen Connect to be matched with potential owners interested in joining the sport. This initiative makes it easier than ever to grow your ownership base and attract new participants.

Start small by sharing your stable’s ownership opportunities online or during local events. Use the resources provided by HRNZ, such as the Next Gen Trainer Toolkit, to make connecting with new owners easy and effective.

For more tools and support, visit the Next Gen Trainer Toolkit or contact HRNZ for guidance.

Next Gen