Fields Nominations Results

Social Media

Social media is one of the most powerful tools you can use to promote your stable, connect with owners, and share the excitement of harness racing. With a few simple strategies, you can build your audience, showcase your stable’s unique qualities, and attract new owners to join your team.

This page offers:

  • Tips for creating engaging posts that highlight your horses, stable life, and achievements.
  • Tools and apps to make posting easier and more professional.
  • Examples of how to use social media to attract both new and experienced owners.

Start building your online presence and growing your stable today!

Tips for Social Media Success

Social media doesn’t have to be complicated or time-consuming. A few quick updates a week can make a big difference in connecting with owners and promoting your stable. Here’s how to get started:

Choosing the Right Platforms

Focus on one or two platforms that feel manageable. Here’s a breakdown:

  • Facebook: Best for owners of all ages. Great for updates, photos, and event promotions.

  • Instagram: Perfect for sharing photos and short videos with a creative edge.

  • TikTok: Ideal for younger audiences and casual, fun content. Short videos of horses training or quirky moments work well.

  • Twitter (X): Good for quick updates and connecting with the wider racing community.

Tips to Make Social Media Easy

  • Start Small: Pick one platform and post 1-2 times a week to begin with.

  • Plan Ahead: Take photos or videos during your week and schedule posts in one go using tools like Buffer or Hootsuite.

  • Get Raceday Photos: Many raceday photographers offer packages that include high-quality images of your horses in action. These photos are perfect for social media updates and showcasing your stable’s successes.

  • Repurpose Content: Share the same photo or video across platforms to save time.

  • Involve Your Team: Let trusted staff help with taking photos or videos. If comfortable, give them posting access.

  • Keep It Casual: Posts don’t need to be polished—authenticity is what owners want.

What to Post

Here are simple ideas to get started:

  • Raceday Previews: Let followers know which horses are racing and your thoughts on their chances.

  • Stable Life: Share quick snapshots of daily routines or horses enjoying some downtime.

  • Results: Celebrate wins, but also acknowledge strong efforts and progress.

  • Staff Spotlights: Highlight your team members and their contributions to your stable’s success.

  • Owner Spotlights: Highlight the people who make your stable great.

Tools to Save Time

  • Canva: Create simple graphics for posts.

  • InShot or CapCut: Edit quick videos for Instagram or TikTok.

  • ChatGPT: Generate post ideas or captions.

Keep it Simple!

  • You don’t need to be perfect—owners appreciate real, relatable posts.

  • Social media is about connecting, not just promoting. Show your passion and the day-to-day effort that makes your stable special.

  • Start with a few posts and build from there. It’s better to do a little consistently than feel overwhelmed.

  • Use your own voice—keep posts casual and conversational
  • Share personal reflections or funny moments to connect on a human level

Example Posts and Templates

Here are simple ideas to get started:

Sales and Next Gen Related Posts

  • "Heading to the yearling sales this year! If you’ve ever thought about getting involved in ownership, now’s the time—get in touch to learn more!"

  • "Excited to attend the yearling sales this week! I’ll be looking for Next Gen-eligible horses. Want to get involved? Let’s chat!"

  • "Just got my hands on the Next Gen yearling catalog. Some incredible sires represented this year—who else is excited to find the next big star?"

  • "Back from a fantastic day at the yearling parades. So much potential out there! If you’re thinking about ownership, now’s the perfect time to jump in."

Raceday Previews and BTS

  • "Big day tomorrow for [Horse Name]! They’re looking sharp and ready for action—can’t wait to see them hit the track."

  • "Race day is here! [Horse Name] is feeling great and ready to go. Good luck to the team and owners!"

  • Big team in at Ashburton tomorrow! Here’s the lineup:

    Race 1: [Horse Name] - [Driver] Unlucky last start, should go a good race today.

    Race 5: [Horse Name] - [Driver] Tricky field but with the right run should be right there at the finish.

    Race 8: [Horse Name] - [Driver] Nice draw so should go good!"

  • "Behind the scenes at the track: [Horse Name] getting ready for the big race. Thanks to the team for all their hard work!"

Stable Life

  • "Morning routines at the stables: [Horse Name] enjoying breakfast and some TLC from the team. It’s all about happy horses!"

  • "A quiet moment after a busy morning. [Horse Name] is ready to take on the week!"

  • "Training time! [Horse Name] is putting in the hard yards—can’t wait to see the results."

Results

  • "Proud of [Horse Name] for an amazing run today! A big thank-you to the owners and everyone who makes days like this possible."

  • "Another great result for the stable—[Horse Name] took second place in a strong field. Excited for what’s next!"

  • "What a win! [Horse Name] delivered a fantastic performance today. Huge thanks to the team and owners!"

Staff Spotlights

  • "Meet [Staff Member Name]! They’re the backbone of our operation, making sure every horse gets the care they need."

  • "Shoutout to [Name] for their hard work behind the scenes. It’s a team effort every day!"

  • "Behind every great horse is an amazing team. Thank you, [Staff Member Name], for all that you do!"

Let us know if you'd like further guidance or specific examples tailored to your needs!

Next Gen