Fields Nominations Results

Next Gen Trainers

Next Gen Trainer: Your Path to Growth

Welcome to Next Gen

As a non-Group 1 winning trainer, you are uniquely positioned to take full advantage of the Next Gen initiative. Every yearling you purchase at the 2025 NZB Standardbred National Yearling Sales is automatically eligible for Next Gen bonuses. Additionally, any yearlings purchased by your owners and sent to you for training will also qualify. This creates incredible opportunities to attract new owners, expand your stable, and showcase your expertise.

Key Benefits for Next Gen Trainers

1. Automatic Eligibility

All yearlings you purchase at the sales are automatically eligible for Next Gen bonuses. Additionally, any yearlings purchased by your owners and sent to you for training will also qualify. Use this unique advantage to attract owners who want to maximize their investment in eligible horses. All yearlings you purchase at the sales are automatically eligible for Next Gen bonuses. This gives you a head start in attracting owners and highlighting the benefits of being part of your stable.

2. Attract New Owners

Leverage the Next Gen initiative to bring first-time owners into the sport. By emphasizing the program’s affordability and rewards, you can grow your client base and build lasting relationships.

3. Access Exclusive Bonuses

With over $600,000 in bonuses available annually, Next Gen provides substantial financial incentives for owners and trainers. Highlight these bonuses to make ownership more appealing:

  • $50,000 Harness Million Bonus (split between owners, trainers, and breeders).

  • $5,000 Second Start Bonus ($4,000 for owners, $1,000 for trainers).

Marketing Tools and Strategies

Promote Your Stable

Leverage your automatic eligibility for Next Gen bonuses to stand out at the 2025 NZB Sales. Use high-impact tools and techniques, such as:

  • Social Media Highlights:

    • Share posts emphasizing the bonuses tied to your purchases. Example: “I’m heading to the sales this year. Any horse in my stable will be Next Gen eligible, so let me know if you’re keen to get involved.”

  • Owner Outreach:

    • Highlight the financial and experiential benefits of training with you. Focus on messaging such as:

      • “Thinking of buying a yearling? If it’s with me, it’ll be Next Gen eligible. Flick me a message if you’re interested.”

    • Use events, emails, or personalized messages to show owners how you can help them unlock these benefits. Leverage your automatic eligibility for Next Gen bonuses to stand out at the 2025 NZB Sales. Use high-impact tools and techniques, such as:

  • Social Media Highlights:

    • Share posts emphasizing the bonuses tied to your purchases. Example: “I’ll be buying eligible Next Gen yearlings at the 2025 NZB Sales—join my stable for exciting rewards!”

  • Owner Outreach:

    • Reach out to current owners with updates about Next Gen and encourage them to expand their involvement.

Find More Tools and Resources

For detailed templates, event ideas, and owner engagement strategies, explore the Promoting Your Stable and Engaging Owners sections of the Trainer Toolkit.

Take the Next Step

Are you ready to grow your stable and maximise the opportunities Next Gen offers? Let your owners know that training with you opens the door to substantial bonuses and unique opportunities through this initiative. Start preparing for the 2025 NZB Sales today. Use the resources in the Trainer Toolkit to plan your purchases, attract owners, and succeed with Next Gen.

Sign up for Next Gen Connect to be matched with potential owners interested in joining the sport. This initiative makes it easier than ever to grow your ownership base and attract new participants.

For further assistance or questions, contact Matthew Peden.

Next Gen